Episode 112 -- Live with Martin Waxman of Palette PR (Comment line 218-234-CALL)

From my live BTR discussion with Martin Waxman of Palette PR and the "Inside PR" podcast.  We focused on how PR techniques can be useful for Regular Folks, not just big companies, major celebrities, politicians and religious leaders; some are, for example, useful in job hunting (which I'm trying to do), and promoting podcasts (which you may have noticed I'm also trying to accomplish).Bottom line it's about (1) building relationships with the media, and (2) your story -- determining what it is, how best to explain it to reporters et. al., and why it's news.  Martin seemed to think my show having listeners in 80 countries or so (assuming I'm understanding Google Analytics) is news.  He gave me some pointers for dealing with local newspaper reporters, and possibly radio.  And I made some excellent points about web page SEO, newspaper writing, and press releases, doncha think?We also talked about: Social Media Releases; Shel Holtz' recent helpful blogpost on that topic; Todd Defren's design of the format; Canada Newswire and PR Newswire, that distribute them; being patient with reporters, especially about deadlines; and the importance of research, followups and thinking long-term.Takeaways: Building relationships, and knowing why your story is a story.  And I really oughta work harder at promoting my podcasts.Thanks, Martin, for devoting a half-hour of your Sunday to this important topic.And I have listeners in 88 cities, in 19 countries.  Oops.Theme: "Hot Swing" from Kevin MacLeod.