Episode 112: No Seagulling - MSP Chat

What this episode covers

Erick and Rich discuss the reasons MSPs need to be implementing AI automation tools and the risk limits they should consider when doing so, as well as concrete strategies for growing profits and exit value by simplifying your tool stack and customer base. Then they’re joined by Pinar Ormeci of Lexful to discuss that company’s ambitious new AI-native system of record for MSPs. And finally, one last thing: A boxing ring TKO in which the “T” stands for toupee rather than technical. Discussed in this episode:Summary of Omdia’s 2026 MSP predictionsLexful Goes God-Mode on AIBoxer loses hairpiece in the ring and blames mother’s shampoo Some guests on this podcast are clients of Channel Mastered. Compensation plays no part in their appearance or the content of the discussion unless the episode they appear on is a “bonus episode” explicitly labeled as sponsored.

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Frequently Asked Questions

How long is this episode of MSP Chat?

This episode is 1 hour and 7 minutes long.

When was this MSP Chat episode published?

This episode was published on February 20, 2026.

What is this episode about?

Erick and Rich discuss the reasons MSPs need to be implementing AI automation tools and the risk limits they should consider when doing so, as well as concrete strategies for growing profits and exit value by simplifying your tool stack and customer...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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