Episode 112 - Tom Richards

Visuals: https://getbehindthebillboard.com/episode-112-tom-richards Episode #112 features Tom Richards, Global CCO at 21GRAMS. Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency. Prior to 21GRAMS, Tom had great success at Havas Lynx, leading them to win Healthcare Agency of the Year at Cannes in 2018. We started with the Roy Castle Foundation ‘Smoking in Three Easy Steps’ poster from Cheetham Bell, Manchester where Tom created smoke rings with real cigarettes, which were then shot and adapted to create the headline. Next came two brilliant campaigns - milk bottle and Santa - for the Scottish National Blood Transfusion Service from Faulds in Edinburgh, While for Eurocamp we discussed dog-friendly holidays and three wonderfully happy looking doggies shot by Euan Myles which made it into D&AD. And then we discussed Tom’s move into Pharma and more brilliant work, including the world’s first ever Sneezing poster for the Flu Vaccine. And ADHD Rollercoasters - a beautifully crafted campaign that highlights the conditions of this increasingly common neurodevelopmental disorder. Thanks so much Tom for breaking your busy schedule to come and chat to us. Thanks to all our sponsors, who make the show possible: Bauer Media Outdoor View2Fill Super Optimal GAS Music