Episode 113: How to achieve total MSP market domination

In this week’s episode Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s podcast Paul talks about how to totally dominate your area through systematic, persistent marketing. It’s easier than it sounds because most of the MSPs you’re up against will be doing very little marketing Also on the show this week, the best things to talk about when doing a job interview. There are a few key questions that can make the whole recruitment process 1,000% more effective Plus listen for a great new way of dealing with vendors. This week’s featured guests are attempting to revolutionise the channel and remove a lot of the ‘friction’ between MSPs and vendors   Featured guests Thank you to this week’s featured guests, Matt Solomon and Kevin Lancaster from Channel Program, a platform designed to bring together the most innovative technologies in front of Channel Partners and give them a voice in how companies present, enter and succeed in the channel. Matt Solomon has worked in sales & business development for 16+ years. Matt has spoken at more than 150 industry events in six countries and received 40 awards in recognition. Matt started a consulting company, Channel Halo, working with vendors and MSPs on their go-to-market strategies. After having many of the same conversations, Matt and his former CEO Kevin Lancaster decided to team up again and launched Channel Program. Connect with Matt on LinkedIn. Kevin Lancaster started ID Agent in 2015. The company took off quickly and was acquired by Kaseya in 2019. He would later go on to start a consulting company, The Venture Mentor, working with high-growth companies looking to scale and raise funding. At this point, after hearing many of the same conversations, Kevin decided to team back up with his former VP of Business Development, Matt Solomon and launch Channel Program. Connect with Kevin on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Thank you to Adam Walter from Managed Services Platform for recommending the book The Subtle Art of Not Giving an F by Mark Manson In next week’s episode on January 18th, Paul will be joined by Mark Copeman from Wisecurve, talking about experts to talk about how MSPs can improve their websites Got a question from the show? Email Paul directly: