Episode 113 Making Better Videos with Diana Gladney

John talks to Diana Gladney — the Queen of Video Simplified. Diana helps busy entrepreneurs simplify video creation so they can amplify their business and brand using video. She also simplifies complicated topics like video marketing and technology so anyone can share their brand message and purpose with those who need it. Diana's YouTube content has been downloaded over 1.5 million times.  Listen to this episode to learn more:  [01:00] - Diana's intro [03:06] - Making content creation easy for people who're struggling with technology [04:42] - Why you should use a camera instead of a webcam [07:09] - Some camera advice for beginners [12:28] - The right type of microphone and how to use it [17:47] - What she does to stay up-to-date on the newest tech information and gadgets  [19:32] - Her review on Loupedeck Live and Sony APS-C lenses [21:07] - Her thoughts on actual backgrounds versus computer generated [28:16] - The pros and cons of long form vs. short form video creation [34:21] - The best social media platforms to use and why  [36:51] - Why video is the king of content [39:09] - About her book The Video Creator's Recipe: A Beginner's Guide to Taking Your Videos from Bland to Bingeable on YouTube [42:18] - How to get a free signed copy of her book and free 30-minute consultation [44:03] - How Diana defines failing and failure [46:03] - How often to put content out KEY TAKEAWAYS: [09:41] - Look at your content goals. What are you trying to do or envision for the next one to three years? What's going to get you by for 80 to 90% of the time without too many hang ups? That's gonna be your camera.  [13:13] - When you're looking at gear and equipment, people are looking at spot buying stuff… The easiest way to approach this is to… look at a system of equipment that serves your purpose. [27:27] - When you have to look up for the how to do things, you might always find a tutorial. It may always look easy, but in application and use is how I think you'll figure out what's honestly gonna work for you.  [30:12] - Short-form content is a great way to be a great content creator when it comes to even just the regular longer-form horizontal videos. So 60 seconds or less is a good range to learn and get really proficient with doing. [36:17] - Video is the king of content because it is one of the few forms of content where you can really interact with people… it's close to normal human connectivity and relationship metrics that we would just naturally get from meeting somebody and being with people. Video does that in a way that the other mediums can't transcend and haven't over many years now. CAMERAS MENTIONED: (Under $800) Canon EOS M6 Mark II EOS R7 EOS R10 Sony ZV-E10 Sony ZV-1 MICROPHONES MENTIONED: Lapel microphone — if you're looking for flexibility and mobility. Dynamic style microphones — if you want crisp and clear audio for podcasting or desktop-type content creation etc.  Shotgun-style microphone — for vloggers and people that are creating content on the go.  USEFUL RESOURCES: https://www.dianagladney.com/ https://www.instagram.com/dianagladney  https://www.linkedin.com/in/dianagladney  https://twitter.com/dianagladney2  https://www.youtube.com/c/DianaGladney  Listen to previous interview of Diana (Ep. 67) on the Relationships & Revenue Podcast: https://tinyurl.com/RandR067 CONNECT WITH JOHN Website - https://thejohnhulen.com      Instagram - https://www.instagram.com/johnhulen      Facebook - https://www.facebook.com/johnhulen    Twitter - https://www.twitter.com/johnhulen      LinkedIn - https://www.linkedin.com/in/johnhulen      YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/      Outro music provided by Jeff Scheetz - https://jeffscheetz.com/