Episode 113: Understanding Consumer Psychology as a Photographer

What this episode covers

I'm officially dedicating the month of September to all things money—this week we're going to talk about the psychology of how consumers perceive quality, next week I'll share specific ideas for creating more value for your clients as a photographer, and then we'll get into specifics about pricing your services based on value (with some great tips from a pricing expert—I can't wait to share it). This week, I'm sharing some basic concepts related to consumer behavior. You may think that you're judging a product based on the general quality of the product itself (intrinsic cues), when in fact, a huge part of your judgement comes from other factors that make us feel a certain way about the product (extrinsic cues). I'll share some specific examples, both photography related and stories about other products, to illustrate how consumers are actually judging the quality of your work (this might surprise you).