Episode 114: An Interview with Hall Rockefeller, Founder and Director of Less Than Half

In this episode of Positive Impact Philanthropy, Lori Kranczer sits down with Hall Rockefeller, founder and director of Less Than Half, an arts organization dedicated to addressing the underrepresentation of women artists in major museum collections and the global art market. Hall shares how discovering that only about 15 percent of major US museum collections and roughly 3 percent of the auction market represent women artists inspired her to build a membership community focused on education, patronage, and long-term change. Through Less Than Half, Hall is reimagining what modern patronage looks like by equipping women to become collectors, investors, and philanthropic supporters of women artists. Rather than focusing only on purchasing art, she encourages a broader approach that includes funding residencies, supporting scholarship, building meaningful collections, and ultimately shaping institutional representation. Her work highlights how collective action, peer networks, and legacy giving can shift cultural narratives and create lasting philanthropic impact in the arts.   In this episode, Lori and Marni discuss: The stark gender gap in museum collections and the art market, and why it matters for cultural representation How Less Than Half educates women to become confident art collectors and patrons The concept of modern patronage and how women supporting women can move the needle Practical ways to support women artists beyond purchasing artwork The power of peer networks and community events to amplify impact Why patience and deep understanding of a system are essential for meaningful social change How building and donating collections can create a long-term legacy that reshapes institutions   Connect with Hall! Less Than Half Website: https://www.lessthanhalf.org/Less Than Half Instagram: https://www.instagram.com/_lessthanhalf/ Less Than Half LinkedIn: https://www.linkedin.com/company/less-than-half/ Hall's LinkedIn: https://www.linkedin.com/in/hall-w-rockefeller-87a0b8131/ Hall's Instagram: https://www.instagram.com/all.the.lady.artists/   Connect with Lori Kranczer! Website: https://linkphilanthropic.com Email: [email protected]