Episode 114 - Building a Sustainable Business with Alexis Normand

In this episode of Productivity Smarts, Gerald J. Leonard sits down with Alexis Normand, co-founder of Greenly, a leading carbon accounting platform that's helping companies around the world cut their emissions and boost performance at the same time. Alexis started out in digital health, where he learned how short‑term incentives can drive long‑term results. That insight eventually led him to launch Greenly, which began as a personal carbon tracking app and has since evolved into one of the world's most trusted tools for businesses serious about sustainability. During the conversation, Alexis shares how starting small, moving fast, and learning from customers turned Greenly into a platform that makes carbon accounting simple, actionable, and even profitable. You'll also hear how AI and automation are making it easier than ever for businesses to cut through decision fatigue, meet compliance standards, and focus on the projects that really move the needle. If you've ever thought sustainability was just a nice‑to‑have, this episode will change your mind. Get ready to see why climate action is one of the smartest business moves you can make. What We Discuss [02:01] Introduction to Alexis Normand [07:10] Lessons from early iterations and pivoting to business solutions [11:34] Habits and systems Alexis uses to stay productive [15:00] Tackling decision fatigue in carbon reporting [20:40] How AI and automation streamline sustainability efforts [28:14] Meeting compliance frameworks across regions [31:12] Why sustainability is good business strategy [33:51] First steps for companies beginning their carbon tracking journey [37:15] How global supply chains drive climate accountability [38:27] Closing reflections and takeaways Notable Quotes [03:56] "I guess relative to other players, we're now one of the biggest carbon accounting platforms in the world." – Alexis [04:36] "You could essentially create short term incentives for people to change their behavior today, although the long term benefits are years away." – Alexis [04:51] "The way we need to approach climate change is very much the same. All of the efforts we do today will have real long-term benefits, probably for our kids or our grandkids." – Alexis [06:10] "We kind of need to create the need and educate people and we're never going to have 10 million people on this app in the short term to build a business." – Alexis [15:19] "Carbon data is complex, right when you look at the process of calculating a carbon based footprint and all of the different acronyms out there, whether it's science based targets, SCRD, CDP, all these things that are related to carbon accounting and sustainability" – Gerald [34:17] "You don't have to oppose climate and growth. There are more and more businesses, in fact, I think a majority of businesses today, who will have a stronger growth trajectory if they align themselves with the net zero trajectory." – Alexis [37:59] "If you are ambitious about your company, then somewhere down the line you're going to have to be ambitious about climate." – Alexis Our Guest Alexis Normand is the co-founder of Greenly, a carbon accounting platform helping companies measure and reduce their emissions with clarity and precision. Drawing on his experience in digital health and innovation, Alexis is passionate about integrating sustainability into everyday business operations and using technology to make climate action accessible for all. Resources Alexis Normand LinkedIn: https://www.linkedin.com/in/alexisnormand Greenly website: https://greenly.earth/en-us Greenly App: https://apps.apple.com/sg/app/ Productivity Smarts Podcast Website - productivitysmartspodcast.com Gerald J. Leonard Website - geraldjleonard.com Turnberry Premiere website - turnberrypremiere.com Scheduler - vcita.com/v/geraldjleonard Kiva is a loan, not a donation, allowing you to cycle your money and create a personal impact worldwide. https://www.kiva.org/lender/topmindshelpingtopmindsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.