Episode 114: Jeppson's Malört

Episode 114 features Jeppson's Malört. Bottled in 750ml at 35% ABV, or 70 proof and it retails for about $22.Enjoy this episode with a shot of Jeppson's Malört straight.Jeppson's Malört official website: https://www.jeppsonsmalort.com/ Brief Historical Timeline:1880s - Carl Jeppson immigrates to Chicago, Illinois, USA from Sweden1920s - Carl Jeppson begins making and selling door to door his own bask brännvin, later to be named Malört1933 - Carl Jeppson sells Malört to Bielzoff Products1945 - George Brode buys Bielzoff Products, eventually renaming the company Red Horse Liquors1953 - George Brode sells Red Horse Liquors, except for Malört1986 - Mar-Salle Distillery in Chicago, who had been making Malört since 1953, closes so production moves to Kentucky1999 - George Brode dies, leaving Jeppson's Malört to his friend and long-time secretary Patricia Gabelick2007 - The hastag #malortface catches on in Chicago with photos shared online2011 - Chicago comedian Sam Mechling begins promoting Malört on Twitter and Facebook, eventually raising the ire of Patricia Gabelick2012 - Sam Mechling officially joins the Carl Jeppson Company2018 - CH Distillery in Chicago buys the Carl Jeppson Company and Jeppson's Malört bringing production back to Chicago2020 - The brand was selling about 20,000 9-liter equivalent cases annually Key Cocktails:Don't mess around, you just take shots of Jeppson's Malört.References:Chicago Tribune Article on the History of Jeppson'sThrillist Facts ListFood and Wine ArticleSerious Eats ArticleYouTube Video Featuring Production at CH DistilleryYouTube Video Featuring an Interview with Sam MechlingYouTube Video: "Chicago's Grossest Drink, Explained"YouTube Video: "The Worst Liquor Ever"Contact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur