Episode 114: The Fundamentals of Spin Selling and Account Based Selling in Today’s Market with Richard Ruff.

from Sales Strategy & Enablement by Revenue.io · host Revenue.io

In this episode, Richard "Dick" Ruff, Ph.D. (author of the book "Mastering Major Account Selling"; and co-author of "Managing Major Sales" with Neil Rackham) discusses how to utilize the fundamentals of account based selling.

Episode metadata supplied by the publisher feed · Published Mar 17, 2016

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Episode 114: The Fundamentals of Spin Selling and Account Based Selling in Today’s Market with Richard Ruff.

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