Episode 115: How to make cyber security relevant to prospects

In this week’s episode If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the technology solutions you’re trying to sell to them? It’s all about making your services feel relevant to them. And this week Paul talks about how you can do this Also on the show this week, how do you feel about attending physical networking meetings? If it’s Covid-safe for you to attend, Paul explains how to get the most out of them And there’s some great advice from Paul’s featured guest about using YouTube as part of your marketing mix. Plus there’s a great book recommendation all about virtual selling Featured guest Thank you to Sam Sheridan from Sheridan Computers for joining Paul to talk about how you can use YouTube to win new clients. Sam grew up in Bolton, UK and has always had a passion for computers. Before the internet was made publicly available in 1993, he was brought up around the world of dial-up connections, modems, and bulletin boards. Sheridan Computers has been providing IT support and consultancy to small and medium businesses for twenty years. Connect with Sam on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Thank you to B.J. Ferguson from Keyfactor for recommending the book Virtual Selling by Andy Springer, Dave Shaby, and Mike Schultz In next week’s episode on February 1st, Paul will be joined by Jeff Pugel from Ignition, talking about how to start selling based on value, not price Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome back to the show. Here’s what we’ve got coming up for you this week. Sam Sheridan: So I’m currently standing at about 2000 subscribers. I use YouTube to get new clients and I’m here to tell you how you can do the same. Paul Green: That’s Sam Sheridan. He’s an MSP owner, just like you, and he’s been using YouTube to win himself new clients. Later in the show, Sam’s going to join us to tell us how he uses YouTube and give you an idea of how you could do the same thing. Plus, we’re going to be talking about networking. No, I don’t mean making all the computers talk to each other. I mean, going out and physically meeting people. Should you be doing networking right now, and if you are doing it, how do you max it out to make sure you get the best return on investment? Voiceover: Paul Green’s MSP...