Episode 115: Industry Tea with Michael Jay

What We Cover In This Episode:  A bit about what Michael does and the help he offers his clients [7:45] Why the very first step in your retention sequence for intro offers should be an email [13:24] The second part of the retention sequence and how you are not yet selling at this point [17:18] The reasons that it's always so important to remind people why they joined your studio in the first place [23:15] A way that you will be able to tell if a member on an intro offer will remain a client after it ends [24:28] How you can use an unlisted offer to succeed in retaining more new clients [25:48] What ChatGPT and why you need to use it in your business [32:52] Michael's top 3 tips for opening a studio successfully [39:33] A common pitfall that he sees when people are opening a new studio [47:15] Quotes: "Just let people know they will get an email if they're purchasing on the phone or in person. Going into a fitness studio is intimidating, that's what I always found. I always used to say [that] getting through the doors is the hardest thing, and once they get through those doors, I'll take care of them and they're going to be good." [Michael, 13:35]  "I know many studios that are willing to switch studio software, but they are not willing to give up their marketing suites." [Michael, 22:00]  "People come to yoga for some type of change, either mental change, physical change, to be more flexible or to de-stress. People might have been coming for two weeks and get out of the habit a little bit, so you need to kind of remind them why they came." [Michael, 23:35]  "If they're not coming multiple times during the intro offer they will not purchase; they will not become a member." [Michael, 24:28]  "Before opening a studio you have to do the research, that there's an audience that's going to support what your vision and dream is." [Michael, 47:30] LINKS:   Michael's Website & Instagram His Podcast &  Free Resources Michael's Free Retention Planner ChatGPT & Midjourney fitDEGREE's Business Portal https://calendly.com/fitdegree/support [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/fitdegree_nick/ https://www.instagram.com/megan_fitdegree/ https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q