Episode 115: Maintaining Relationships with Prospects - Nick Hart

Prospecting involves more than just one conversation. It's a series of conversations, and as the prospector, it's up to you to keep the interactions going. This can result in a lot of work. You need to remember when the last time was that you talked to a particular prospect, work out when the next good time to contact them will be, and figure out what to say – and you have to repeat this process for multiple prospects. Luckily, there are tools that can help streamline this process for you. Today's guest is Nick Hart, a strategic customer service manager for Outreach.io. Outreach is a tool that performs much of the work for you. It can help you plan your follow-up conversations, make sure that the correct messages are being delivered at the right times and to the right people, and prevent you from forgetting or delaying crucial follow-ups. Listen the episode to hear Nick explain what Outreach does, how to use different types of messaging, and what types of email statistics Nick sees on a regular basis. Episode Highlights: What Outreach does How Outreach helps salespeople get the right message across at the right time The importance of being both efficient and effective How certain types of messaging can help prospects see salespeople as real people, which can make prospects more responsive How asking permission can be a form of a call to action How to slow down and space out value ads across multiple emails The importance of crafting different messages for different personas Statistics for email open rates, reply rates, and bounce rates Resources: Nick Hart Outreach Email Nick at: [email protected]