Episode #115: Small Donor Events with Wingo's Aminah Abdul-Majeed

In this episode Amina Abdul-Majeed, Vice President and Principal at Wingo, discusses cultivation events as a strategic tool for nonprofits. After noting renewed fundraising momentum in 2026 following a turbulent 2025, she defines cultivation events as small, intimate gatherings focused on relationship building rather than revenue. Unlike galas, these events feature a tight 20-minute speaking program, a soft ask, and a donor packet designed to deepen connections over time. Amina emphasizes that post-event follow-up is where the real work happens. For organizations just starting out, she recommends knowing your donor database, identifying reliable host committee members, keeping costs low, and sending invitations four to six weeks in advance. At its core, cultivation events work best as part of a sustained, relationship-first major donor strategy. Loving The Fundraising Elevator? Please subscribe, rate and review the podcast. It really helps other people find the show.    This Episode Brought to You by:  Swaim Strategies: https://swaimstrategies.com Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.    The AV Department: https://theavdept.com/ As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.    Bloomerang: https://bit.ly/4hLqLVw Create the ideal giving experience with integrated fundraising tools and automated insights that maximize your impact. Keep donors close to the cause with mean-ingful outreach at the right time. Increase retention, major gifts, and all-around impact. Turn supporters into action-takers with tools that make it easy to recruit, organize, and engage volunteers at every level.   Feathr: https://www.feathr.co/ Feathr is a marketing platform built specifically for mission-driven organizations, offering simple tools for digital advertising, email campaigns, and audience engagement. The platform uses real-time insights and AI-powered segmentation to help you reach the right people at the right time—whether you’re nurturing existing supporters or discovering new ones who share your values. It’s marketing that meets people where they are, building relationships that last beyond a single click.   Speakers Samantha Swaim LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/ Substack: https://substack.com/@swaimstrategies   Kristin Steele LinkedIn: https://www.linkedin.com/in/kristin-steele777/ Substack: https://substack.com/@swaimstrategies   Aminah Abdul-Majeed LinkedIn: https://www.linkedin.com/in/aminah-abdul-majeed-3278176/   | RESOURCES | Connect with Swaim Strategies: https://swaimstrategies.com Propose a Podcast Episode: https://swaimstrategies.com/propose-a-podcast-episode/ Get Event Help Right Now with Gala 911: https://swaimstrategies.com/solutions/gala-911/ Book Consulting Time with Sam: https://calendly.com/consultingwithsam Book Consulting Time with Kristin: https://calendly.com/eventstorytelling Learn More About the Elevate Conference: https://swaimstrategies.com/elevate-conference/ Get Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book Join Swaim Strategies on Substack: https://substack.com/@swaimstrategies Connect with The AV Department:  https://theavdept.com/ Connect with Wingo: https://www.wingo.nyc/