Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned

from Marketecture: Get Smart. Fast. · host Ari Paparo

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 54 minutes long.

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This episode was published on March 28, 2025.

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