[Episode 116] Maria and Teresa Faley on chasing a dream in the super-competitive world of letterbox gifts

Lockdown 1.0. As we all tried to make sense of the pandemic, we turned to: 💻 Zoom quizzes🍌 Baking banana bread🎁 Online courses (hello, TechPixies) and shopping! And it seems many of us had a sweet tooth too, because TechPixie Teresa Faley saw her letterbox brownie business rocket last year. And as is so often the case with entrepreneurs who dare to dream, the success of one business has led to the development of another. Alongside her mum Maria, Teresa is taking on giants Etsy and Notonthehighstreet with the launch of The Letterbox Gift Company, and we’ve got the lowdown on how the pair are making it happen. 👊Here’s why you need to tune inYou’ll learn how this dynamic duo is building a community of like-minded businesses. You’ll hear about some important decisions Teresa made as a direct result of some customer feedback. Oh, and if you’re stuck for a festive gift, The Letterbox Gift Company will come to your rescue! Here’s what to listen out for:[05:18] How do you differentiate yourself in a saturated market?[13:25] Why you need to tell your story. [17:54] Just starting out? Network and get feedback.[22:17] Learn more about the companies involved in The Letterbox Gift Company. [27:51] How life coaching and shifting your mindset can help your business. So whether you’re thinking of launching a business selling products or simply want to get on board with Teresa and Maria’s ‘Support and Shop Small’ message, go and hit play on this episode now. And then go and get your mitts on some of Teresa’s incredible brownies! 😋🎁 The Letterbox Gift Company is just one of the brilliant businesses that have contributed to our FAB Box Giveaway. Click to win before Noon UK time on Friday, 10 December! *UK entries only. You’ll find full terms and conditions here. Love our podcast? Come and join us for a LIVE recording! Sign up for our Facebook Live reminders.For links and resources mentioned in this episode, please visit TechPixies.com.Want to transform your life?  💪 Discover how to leverage social media with our 21 Day Social Media Confidence Challenge. 🚀 Take your social media to the next level by watching our Social Media Masterclass.🌈 Enjoy a super quick shift in your mindset with our 12 Day Design Your Dream Life Challenge.Follow us on social media @techpixies and ping us a DM or drop us a line  at [email protected] Thanks for listening!