Episode 116 - Responsiveness with guest Anna Henwood

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs.  Abby's guest expert is Anna Henwood, who has previously led global marketing as CMO of Les Mills International and now as CEO of Stickybeak, is passionate about giving marketers a platform for affordable, real-time feedback on their marketing activity so they can act with pace.  In this episode, Anna shares her definition of responsiveness, getting information quickly to make decisions, benefits of a responsive culture, growth mindset, and curiosity and safety to speak up.  Plus, Anna shares her experience of responding to lockdown whilst at Les Mills, her career highs and lows and her advice for marketers.  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Anna Henwood | LinkedIn Stickybeak: Overview | LinkedIn Stickybeak (@stickybeak__) • Instagram photos and videos   This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com