Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning

from Higher Ed Pulse · host Enrollify

Zach (@zboozee) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation. Learn why you should obsess over long-tail, niche market positioning statements, how to implement the "Taboo Strategy" with student focus groups, and why schools must FULLY own their culture within the context of their messaging. Enrollify is higher ed's one-stop-shop for admissions and marketing educational resources. It's where higher ed marketers come to learn new marketing skills, discover new software and services, and find their next job. Come and see what you've been missing. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

Join Zach (@zboozee) for a 15-minute solo pod unpacking three fresh ideas for how higher ed marketers can get better at developing positioning statements.

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Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning

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This episode is 16 minutes long.

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This episode was published on January 20, 2022.

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