Episode 117: How To Do A/B Testing When You're A Small Business (The Tech Smart Boss Way)

A Tech Smart Boss believes in testing all things. Not just to find out what works, but what doesn't. This applies to our websites as well, but doing A/B testing can require a Ph.D. in mathematics if you do it the way some want you to. As a small business, you probably don't have the traffic to do highly scientific A/B testing and in general, your overall approach is going to be different (primarily focused on finding what works best). In this episode, I go over how to approach A/B testing when it's not your full-time job and you're not running a mega website with lots of traffic. With the ultimate objective to covert more leads and get more sales. https://www.techsmartboss.com/117