Episode 118: Can your MSP generate leads with webinars?

In this week’s episode Yes, we’re all suffering from webinar fatigue. But don’t let that stop you from creating your own. There are huge benefits to creating and running your own webinars. Paul explains how to get started in this week’s episode Also on the show this week, the better way to sell cyber security. Paul’s featured guest started his career in cyber security for the military and has some great advice on how best to sell cyber solutions Plus find out why you need to redouble your marketing efforts. And there’s a book recommendation that will help you manage your time better Featured guest Thank you to Bob Jamieson from CSM International for joining Paul to talk about how sell cyber security in new ways. Before joining the private sector, Bob served 22 years in the US Marine Corps where his primary focus was on Information/Data Security. Bob is currently the Chief Executive Officer for CSM International and is responsible for leading a global company delivering digital solutions for clients with an emphasis on maintaining effective cybersecurity and data privacy. Connect with Bob on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing webinars, Paul mentioned Easy Webinar You can join Paul in the MSP Marketing group on Facebook Paul mentioned the photo background removal tool www.remove.bg and Google’s PageSpeed Insights tool Thank you to Phyl Morgan from Pax8 for recommending the book Getting Things Done by David Allen In next week’s episode on February 22nd, Paul will be joined by John Montgomery from Hot Prospects, talking about how to generate more leads for your MSP Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to the show. Here’s what we got coming up for you this week. Bob Jamieson: Those businesses can be severely harmed from a cyber attack. That harm could cause them to no longer exist. To protect, it’s really about doing three simple things. Paul Green: That’s Bob Jamieson, he’s the CEO of an MSSP, a managed security services provider. And he’ll be here later on in the show telling you how you can build more trust with your clients, so of course you can sell them more security services. We’re also going to be talking about now being the time to double down on your marketing. Whatever marketing you’re doing right now, there’s always more you c...