EPISODE · May 15, 2024 · 10 MIN
Episode 118 - Founder Archetypes - The Creative Founder
from Startup Confidential · host Dr. James F. Richardson
Send us Fan MailThe majority of CPG founders exhibit this archetypal orientation. They got into this because they're innovators. They're category geeks. Some, even snobs. But the real weakness these folks have to accept and address somehow is that they are NOT business people at heart. And yet it is the professional businessperson (and his/her team) who scales innovations. Not product-obsessed amateurs. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]
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Episode 118 - Founder Archetypes - The Creative Founder
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