EPISODE # 118 Interview with Raj Shah-Head of Sales Operations at the fast growing collagen brand

Episode # 118. On today's show we speak with Raj Shah - Head of Sales Operations at the fast growing collagen brand, Obvi. Raj discusses in detail the highs and lows of bringing their brand from its DTC beginnings into the brick & mortar retail world and what they have learned along the way. Please follow the Road 2 Retail podcast at: Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Learn more at www.road2retail.com.Additional points discussed with Raj today include: - The origin story of the brand led by people that had been helping other DTC brands grow- and saw an opportunity to build their own - What motivated them to move into brick & mortar retail? And how they learned the DTC playbook does not translate perfectly to the brick & mortar environment- Some hard truths about brick & mortar distribution: slotting, trade spending, deductions and other matters a brand will have to deal with- What to look for in a contract manufacturer- and it goes far beyond price alone- Hiring, managing and working through rough patches with your brokers. Hint: treat your brokers like they work inside your company and not as an outside vendor to your company- Finally, a Knicks fan!Enjoy the show! Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!