Episode 118: More Than Brand Awareness

Public Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But I’ve noticed that some in the profession say that PR isn’t about generating sales, it’s about brand awareness.  That is actually true, but it’s about MUCH more than just that and we are gonna dig in and educate about exactly what you should expect from a quality PR effort.  We’ll also talk college admission scandals and everything else in the realm of winning and losing this week on another action-packed episode of the Nobel Peace Prize nominated podcast, May the Best Brand Win only on Entertalk.