Episode 118 - The importance of developing a brand first with Pete Dillon from Scoffer Consulting

Episode 118 - The importance of developing a brand first with Pete Dillon from Scoffer ConsultingPete Dillon is the chief strategist and director of Scoffer Consulting. Pete is an out of the box, free-range thinker; a marketing, brand and communications strategist with decades of experience working across the leisure, lifestyle, FMCG, not for profit and professional services sectors.A veritable business Swiss Army knife, Pete has worked with some of Australia’s most recognised brands, developing innovative and contemporary strategies to ensure businesses and organisations occupy their rightful place in the market.With an extensive career in senior and executive hospitality management, as a journalist, radio and tv presenter, public relations and communications gun and armed with a marketing methodology evolved with client satisfaction and growth as key drivers, Pete can always find a solution to issues facing a business or brand.As we enter a new normal - our 'Newniverse' and navigate our way out of COVID19 and the ensuing effects on the business community, Pete can help you pivot your business to understand how you work in this new paradigm, help develop highly effective marketing and brand strategies and provide a strategic framework to aid in your organisational recovery and growth.In this podcast, we talk about how marketing often misunderstood in the hospitality industry, how can brands make their venues look different from their competitors during this time, and what areas of the hospitality industry do you think will be hurt the hardest from this crisis.For more information on Scoffer Consulting please visit here:WebsiteFor more information on Open Pantry Consulting please visit here:Website