Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify

from Marketecture: Get Smart. Fast. · host Ari Paparo

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google’s ad tech stack and explore what it could mean for the future of competition and accountability in digital advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 44 minutes long.

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This episode was published on April 18, 2025.

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