EPISODE · Jul 17, 2018 · 32 MIN
Episode 119: Branding Without the Bull
from The Daily Brief Podcast | Promax · host The Daily Brief Podcast | Promax
Get comfortable with constant change. It's a good thing.Audiences are getting harder and harder to pin down. Brands are looking more and more alike. Jonathan Davis, VP, Brand Creative, A&E Sabrina Malik, VP, Consumer Marketing & Strategy, A&E walk you through various creative examples as they take a hard look at what it takes to innovate, reduce spend, and work with artists in order to breakthrough in this tough environment.
What this episode covers
Get comfortable with constant change. It's a good thing.Audiences are getting harder and harder to pin down. Brands are looking more and more alike. Jonathan Davis, VP, Brand Creative, A&E Sabrina Malik, VP, Consumer Marketing & Strategy, A&E walk you through various creative examples as they take a hard look at what it takes to innovate, reduce spend, and work with artists in order to breakthrough in this tough environment.
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Episode 119: Branding Without the Bull
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