Episode 119: How to define your ideal client

What We Cover In This Episode: How to approach setting and identifying your demographics as you work towards defining your ideal client [2:23] The realizations that breaking down the key components of your demographics or ideal client's profile can bring you as a studio owner [5:00] Why it's so important to identify your ideal client and what parts of your business can be majorly affected by this [5:53] A part of defining your ideal clients that a lot of people tend of overlook in this process [7:55] A few unique ways that the ideal client can come into play in your business [9:38] The next step to take after you have identified your ideal client that will really propel your business forward in terms of generating top-quality leads [11:19]   Quotes: "This is such an important piece of your business. If we skip this step in identifying your ideal client profile, it can really impact the potential growth for your business because things are not going to be aligned." [Cherise, 4:07] "Your ideal client profile should be used to structure your business. Your ideal client profile impacts everything, from your services and pricing, to your marketing and overall growth." [Cherise [6:07] "Your ideal client's profile is going to guide your marketing efforts, help you target the right demographics, have the appropriate messaging to attract the right individuals, and then make sure you're being strategic with your budget." [Cherise, 6:58] "Identifying your ideal client profile can help ensure that your brand values and missions are aligned with those of your clients." [Cherise, 7:33] LINKS:   fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/fitdegree_nick/ https://www.instagram.com/megan_fitdegree/ https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q