Episode 119 Title: Build to Sell: How to Create a Business Buyers Want with Ruthie Schulder 

Episode 119 Title: Build to Sell: How to Create a Business Buyers Want with Ruthie Schulder Most entrepreneurs focus on growing their business—but very few are building it to sell.In this episode of Iconic AF, Anisa sits down with Ruthie Schulder, an entrepreneur, exit strategist, and one of Inc.'s Top Female CEOs, to discuss why every founder should be thinking about their exit strategy from day one.After scaling an eight-figure marketing agency and navigating the challenges of COVID, a business partnership dissolution, and a divorce all at once, Ruthie turned her hard-earned lessons into a framework that helps founders maximize their company's value and exit on their own terms.In this episode, you'll learn:Why every business should be built with an exit in mindThe biggest mistakes that destroy business valuationHow profitability directly impacts what buyers will payWhy positioning can add millions to your company's valueThe importance of creating a business that can thrive without youHow to emotionally prepare for selling the business you've poured your heart intoWhy women entrepreneurs should think bigger about wealth, profitability, and legacyWhether you're planning to sell next year or simply want to build a stronger, more valuable company today, this conversation will change the way you think about entrepreneurship.🎁 Learn more about Ruthie's Ready to Exit program and her Add Zeros to Your Deal Valuation Calculator, and connect with her on Instagram at @ruthie.schulder to start building a business that's designed for both impact and long-term wealth. Connect with Ruthie:https://www.instagram.com/ruthie.schulder/