Episode 12

Description: How do you choose the best way to contact your prospective customers? What’s the best way to tell your story and deliver the appropriate message for your medium? How do you consider total cost, return on investment, cost per lead and other metrics? In this podcast, Rhonda Serkes answers these questions and others. Ms. Serkes speaks to training and performance-improvement consultants who want to boost the impact of their direct mail and e-mail campaigns. You’ll hear how she helps business owners arrive at strategies and consider tactics that are right for their businesses, and perhaps for yours, too! About the speaker: As as head of the aptly-titled marketing agency “Help Me Rhonda,” Ms. Serkes creates results-oriented advertising programs for many different industries and businesses. Ms. Serkes has claimed numerous Gold, Silver and Bronze medals by The National and Regional Addys, The New Jersey and Philadelphia Advertising Clubs, The Art Directors Club of Philadelphia, The Best in Baltimore and Strathmore Paper Company. In addition, her work has been published in many publications and in a marketing textbook.