Episode 12.4 - Forward, into the past: AI makes legacy media relevant again

The dirty secret of digital media for the past two decades has been that it doesn't really work. It's just a lot cheaper and easier than actual marketing. Lou Covey and Joe Basques of Cyber Protection Magazine have watched it in its genesis to where it is today and talk about how AI has totally flipped the script, how it changes the metrics and purpose of content and how to make it work for your company.