Episode 12 : Advanced Strategies for B2B & B2C Adtech Monetization

Facing challenges with product monetization or ad integration? Anurag Verma addresses common challenges by sharing monetization strategies and a guide on choosing the right ad formats. He discusses seamless ad integration, essential ad tech metrics, and offers recommendations for B2B and B2C monetization. Anurag also highlights the importance of cross-functional collaboration and explores how new technologies impact ad formats and user experience, providing actionable insights for effective ad tech product management.  00:00 Adtech monetization & Product management 02:23 Anurag journey into AdTech world  06:40 Monetization strategy & ads integration in products  09:32 What is sponsored listings 10:40 Types of ad formats which are available in AdTech world 15:10 Limiting ads usage for enhanced user experience  17:20 Tips for making more relevant native ads  19:00 What are the metrics to track when using ads on products  24:35 Metrics a product manager should be aware of in the adtech world  27:11 What is a brand lift study for ads monetization  31:40 A Pm’s guide to monetization strategies and cross functional collaborations  39:50 New tech integration with product ads  42:50 How adtech product management works  45:00 Resources for Product managers to learn more about ads monetization  Guest Bio Anurag Verma is a seasoned product manager with 16 years of experience, holding degrees from the Indian School of Business and NIT Allahabad. He has held leadership roles at MakeMyTrip, Disney+ Hotstar, InMobi, and Goldman Sachs. Anurag has successfully built B2C apps with over 20 million daily users and B2B monetization products for markets like North America, China, and Southeast Asia. His expertise spans Online Travel, OTT, and AdTech. Linkedin - https://www.linkedin.com/in/verma-anurag/ Host corner  Malthi SS, is Fractional Chief Product Officer at HerKey(formerly JobsForHer), a woman’s career engagement platform. She is a seasoned global product leader, Start-Up Mentor and Freelance Product Coach and Trainer. She has more than 2 decades of professional experience in building global software products working with PayPal, Societe Generale, Intuit, SAP and EMC catering to millions of customers.  Connect with Malthi:  LinkedIn: linkedin.com/in/malthis Website : www.malthiss.com Subscribe to the Newsletter at - https://malthi.substack.com