Episode 12: AI in Sales - Overhyped Yet Under-deployed

In this episode, James Denny takes a clear look at AI in sales. He explains why most organisations are using AI but cannot scale value from it, and why the real issue is leadership, not technology.James breaks down the two failure modes he sees across hundreds of businesses, the five places where AI earns its place and the five areas where it damages trust and performance. He also explains how buyer behaviour has changed and what salespeople must now do that AI cannot.A free companion playbook is available in the comments. No email. No phone number. No data capture. Just a resource to help you put the ideas into practice.