Episode 12 - Building an active community using Facebook Groups

This week we cover the most important updates across the digital marketing landscape, including; a suite of new features coming to Instagram, LinkedIn’s new custom audience targeting, and new types of structured data markups in Search Console. We also take a deep dive into some real-world strategies to grow an active community using Facebook groups. Relevant links from this episode: Instagram testing new features for stories & sharing post comments LinkedIn introduces new campaign audiences Facebook launches new cinema ad format Snap spectacles v3 Google ads removing average position metric September 30 More than 50% of Google searches are zero-click searches Google Ads optimization score now includes shopping ads Search console shows new types of structured data Deep dive - Building A Community With Facebook Groups As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood