EPISODE · Jun 24, 2025 · 51 MIN
Episode 12: Compassion Is Always in Style: Building a Luxury Vegan Brand with Desiree Dupuis
from The People-Driven CEO Podcast · host shanejjamesgroup
In this episode, Shane Jeremy James sits down with Desiree Dupuis, founder of Voes & Co., a pioneering vegan luxury footwear brand that redefines fashion with compassion and sustainability. Desiree shares how a personal need for stylish, animal-free, and plastic-free footwear inspired her to create Voes & Co. She discusses the development of her high-end designer shoes made from next-generation plant-based materials like cactus and corn leather, and why creating a brand rooted in values was non-negotiable. We dive into the realities of bootstrapping a mission-driven business in an oversaturated digital market, the struggle to build brand awareness without investors, and how technology, including AI, is helping her scale with integrity. This is a conversation about much more than fashion, about leadership, innovation, and building a brand that reflects a commitment to the planet, people, and purpose. Mobile viewers: tap the link to watch the interview: https://youtu.be/VbPuGOHczWk 🌐Voes & Co: https://voesandcompany.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
Embed this episode
What this episode covers
Desiree Dupuis turned a personal frustration into a purposeful fashion revolution. After years of living a vegan lifestyle, she couldn’t find stylish, cruelty-free, and plastic-free designer shoes — so she created Voes & Co. What began as a passion project has grown into a values-driven brand committed to sustainability, innovation, and timeless design. With Voes & Co, Desiree is not just filling a gap in the market — she’s redefining what ethical luxury looks like. 🎧 In this episode, they discuss: - The meaning and mission behind Voes & Co. - Why ”leather is the new meat” in fashion. - Innovating with plant-based materials like cactus and corn leather. - The biggest challenge for new brands: brand awareness. - Using AI, community, and storytelling to grow without investors. - Her vision for a global iconic vegan brand with retail lifestyle hubs.
Ready to play
Episode 12: Compassion Is Always in Style: Building a Luxury Vegan Brand with Desiree Dupuis
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.