Episode 12 - Give, Give, Give: How Cody Garrett Built Multiple Revenue Streams through Radical Generosity

Today we welcome Cody Garrett, founder of Measure Twice Financial, Measure Twice Planners, and Measure Twice Money, plus co-author of the new book "Tax Planning to and Through Early Retirement." Cody's philosophy that "the more you give away, the more you'll receive in return" has shaped not just his marketing but his entire approach to business. His vision for Advice-Only planning becoming mainstream drives his continued educational efforts and generous sharing of resources.Key Topics Covered:The Blue Ocean Discovery - How one phone call revealed that advice-only was a massive unmet need, leading Cody to leave his traditional AUM firm and launch his practice in 2021Marketing Through Generosity - Why Cody's approach of "give, give, give" without expecting anything in return proved more effective than traditional marketing, and how he built his reputation in Facebook groups like ChooseFiThe Business Model Evolution - From serving 42 clients at $4,200 each to working just 10-12 clients annually at premium rates, plus how he structured decreasing fees for returning clientsBuilding Multiple Revenue Streams - How Measure Twice Planners (educating 1,500+ financial advisors) and Measure Twice Money (consumer education) grew from his core planning practiceThe Future Vision - Why Cody believes clients will soon create their own AI-enhanced financial plans first, then hire Advice-Only planners to validate and check for blind spotsWhether you're an advisor exploring different business models, a student considering financial planning, or someone interested in the future of financial advice, Cody's journey offers both inspiration and practical insights for building something meaningful."The more you give away, the more ironically you'll receive in return, even professionally, financially and otherwise. How can I give more to others without expecting something in return?"Resources and Links Mentioned:Measure Twice Financial - Cody's advice-only planning firmMeasure Twice Planners - Education and training for financial advisorsMeasure Twice Money - Financial planning education for consumersTax Planning to and Through Early Retirement - Cody's new book (co-authored)Advice Only Network - Directory and community for advice-only plannersChooseFi - Financial independence community and podcastCFP Board - Certification and continuing educationKitces.com - Michael Kitces' financial planning contentAmplified Planning - Hannah Moore's externship programCody's YouTube marketing strategy video (link in show notes)"The Go-Giver" by Bob Burg - Philosophy of generous giving"The E-Myth Revisited" by Michael Gerber - Essential reading for financial planning entrepreneurs"Atomic Habits" by James Clear - Building better habits and systemsChooseFi Podcast - Brad and Jonathan's financial independence showRadical Personal Finance - Joshua Sheets' comprehensive financial education