Episode 12: Growth Sparks with Jodi Scott of Green Goo

In this episode of Growth Sparks, host Riza Javellana sits with Jodi Scott, co-founder and CEO of Green Goo, to explore how plant-based first aid can deliver real efficacy without compromising integrity or sustainability.Jodi unpacks the origins of Green Goo as a family-run business, the time-honored infusion methods behind their products, and why process matters just as much as ingredients. Jodi shares powerful stories from customers, lessons from scaling into retail, and her belief that true wellness starts with leadership, transparency, and care.The conversation also explores:How word-of-mouth and real customer outcomes fueled early growthLessons learned scaling into major retail without having all the answersWhy education is Green Goo’s biggest growth leverHow direct-to-consumer channels help preserve sustainability and qualityThe evolution of Green Goo into skin repair, baby care, tattoo care, and holistic wellness extensionsIf you’re curious about natural wellness, building a values-driven brand, or rethinking what “first aid” can look like, this conversation will expand how you think about health, business, and impact.