Episode 12: Harry Watkins, Teaching Triple Bottom Line

How are business majors being trained for the marketplace in the new context shaped by Earth's pushback on unlimited growth business models?  That's where The Common Good goes in this episode with guest Harry Watkins, Professor of Strategy and Sustainability at the Fermanian School of Business, Point Loma Nazarene University, San Diego. Harry held marketing and sales positions with Tektronix, Mentor Graphics, Amerex Technologies, and more before his current teaching position. In this interview we hear the challenges of change in a university business curriculum to a triple bottom line that addresses planet and people as well as profit. As Harry studied sustainability for marketing and business courses, he came to understand its complex interconnections with many other disciplines (political science, social science, theology, and more). So he turned to his colleagues for help, inviting them to come to his classes to teach a segment on their discipline and sustainability. Out of these interdisciplinary experiences, Harry has created a minor in sustainability. Hear Harry's assessment of both what is being achieved in his business school and elsewhere; also, the much more that needs to happen for business to realize its potential for moving humanity into life-sustaining relationships with all the inhabitants of Earth.