Episode 12: Here's Why The Purchase Experience Is More Important Than Ever

Although we had a few technical glitches during our interview ("we fought Zoom and won!") Bob Lanham, SVP of CarNow, delivers the goods on why the purchase experience will always be the almighty indicator of customer loyalty and the propensity to buy.Bob is an experienced automotive retail specialist who cut his teeth selling cars in the '90s before moving to Detroit and pivoting to the digital advertising space where he has kept close to the automotive industry ever since.Listen in to our conversation and form your own opinion of how electrification affects the purchase experience! Episode Highlights:(0:00) - Introduction(0:37) - Episode beginning(1:19) - Some more background on Bob(3:16) - What’s on the horizon for automotive retail, electrification and customer experience?(7:02) - Let the consumer control the deal, the “trust factor”(10:27) - Buying an electric vehicle is different(12:18) - Bob’s take on CSI(13:20) - How to get in touch with BobConnect With Elenahttps://evs4everyone.com/https://www.linkedin.com/in/elenaciccotelli/Connect With Bob Lanhamhttps://www.linkedin.com/in/boblanham/https://www.carnow.com/