Episode 12: Instagram Burnout, Pricing and Creative Pressure

In this episode of The Creative Couch, I respond to three thoughtful creative dilemmas from Dana, Lou and Alan – exploring the frustration of Instagram, the fear around raising prices, and the pressure of making the most of a creative opportunity.Dana runs a small creative business making lino prints inspired by coastal architecture and tide lines, and once found Instagram a really supportive place to share her work. But as the platform has changed, her reach has dropped, growth has stalled, and the pressure to keep up with reels, trends and constant posting has started to take over. What once felt like connection now feels like performance, leaving her questioning both her work and her place on the platform. How do you continue using Instagram without letting it drain your energy or define your sense of progress?Lou has been running creative workshops that are gaining momentum, with returning participants and fuller classes, but financially things aren’t adding up. After factoring in travel, materials and venue commissions, she’s barely paying herself, yet feels nervous about raising her prices in case it puts people off or disrupts the growth she’s seeing. When is the right time to increase your prices, and how do you do it without losing the people who already support you?Alan has rebuilt his creative practice later in life and is now developing his work through printmaking, selling at markets and running workshops. He’s recently been accepted onto an artist residency, giving him two weeks of dedicated time and space to make work. But instead of feeling free, he feels torn between planning too rigidly and risking failure, or going in unprepared and wasting the opportunity. How do you approach something like this without turning it into a test, and how do you balance structure with spontaneity?In this episode, I explore:• Why your relationship with Instagram matters more than the algorithm • How expectations around visibility and growth can quietly drain your energy • The difference between being busy and being financially sustainable • Why underpricing often comes from fear rather than strategy • How to approach opportunities without turning them into something to get “right” • Why structure and spontaneity aren’t opposites, and how they can support each otherEach dilemma is explored with both emotional insight and practical steps you can try in your own creative life.If you have a creative dilemma you’d like me to explore, please email me at:[email protected]