Episode #12: Link Up | Max Bergeron of BG Brasserie Urbaine

Spring is here, so that means Link Up's Series 3 has launched! We're kicking things off with the first brewery from Quebec City to participate in Link Up, BG Brasserie Generale! Co-Owner and Head Brewer Max Bergeron sat down with Tiff and Cee to crush their fire Link Up offering, a 7.7% sour ale with blackberries, blueberries, marshmallow and lactose, while they chatted about the challenges of diversity in Quebec, how they can better reach a diverse clientele and his advice to other breweries who may be considering doing Link Up. Cheers! About the Link Up season: We're back with a brand new season of BAOS Podcast, and this one is something very special and very close to us. We'll be focusing this entire season on Link Up, a non-profit started by the good folks behind Microbrasserie 5e Baron in Aylmer, QC and Tiffany and Cee here at BAOS and High Season Co. Our aim with this program is to help BIPOC from underrepresented communities learn about and enter the craft beer industry in essentially any area they wish - from a brewing apprentice to taking the Cicerone course for front-of-house opportunities, from hop farming to the yeast lab, from beer media to design and photography, we're here to help diversify an industry that is in dire need of it. Link Up Apply for the program via their website | Instagram | Twitter | Facebook BAOS Podcast Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads