Episode 12 | Marketing Strategy vs. Tactics

How do I get more members in my gym? We all want a magic bullet. But, just like fitness and nutrition, we must strongly grasp the principles (Strategy) so we can create infinite tactics around those strategies. Your first step in developing your own marketing tactics will be to fully understand the stages of interaction with your business: Awareness Interest Integration Retention The best marketing tactics will meet both your current and prospective members exactly where they are. In this episode we take a well known example - WOD and Wine - and unpack all the ways it meets people in each stage.