Episode 12: Media Disruption in Africa

Welcome to the Mwango Capital Podcast where we discuss topical issues on African capital markets.In this episode, we are joined by Ramah Nyang', John-Allan Namu, Klaire Muriithi, Rosebell Kagumire, and Wanjala Were on a discussion on the disruption happening in the media space in Africa.The panel tackles in-depth trends in the media industry, advertising vs subscription revenue models, micro-influencing, and how to build engagement and retain an audience.Subscribe to get notified when we make a new post.Show Notes[00:05:07] - Key trends disrupting the media industry[00:19:09] - Funding, value proposition, and pricing of products[00:35:22] - Dealing with failure[00:39:51] - Building engagement and retaining an audience[00:46:30] - Advertising revenue vs subscription revenue[00:53:29] - Dealing with violent extremism and terrorism in Africa[00:57:32] - Micro-influencers[01:07:56] - Disinformation[01:18:26] - Podcasts in the Kenyan media space[01:21:11] - Preparing for elections[01:29:58] - Packaging content Get full access to The Mwango Weekly at mwangocapital.substack.com/subscribe