EPISODE 12: MEET BLAKE BUCHANAN, GM OF INDUSTRY AGGREGATOR SPECIALIST FINANCE GROUP (SFG)

In this episode of the P.O.W.E.R. Podcast, Melissa sits down with Blake Buchanan from Specialist Finance Group (SFG), AAA’s aggregator, to unpack how aggregation works, what SFG does differently, and why the right partner can lift service, scale, and client outcomes.They explore:* What an aggregator is, how it supports brokers day-to-day, and the systems behind the scenes* What SFG provides specifically (platforms, service, compliance, lender access, and advocacy)* How to do due diligence on an aggregator: questions to ask, red flags, and what “the right fit” really means* Why Melissa chose SFG, and how the partnership supports AAA’s approach to clients and growth* Broker market share: brokers now write roughly 8 in 10 home loans in Australia, what is SFG doing or what they think it’ll take to move that to 9 or even 10* Advocacy*for brokers: where policy and industry representation matter* The future of AI and technology in broking - but here's a hint, it can't ever replace the human element of dealing with the right brokerWhether you’re a broker weighing your options, a lender keen to understand the broker ecosystem, or a client curious about how great brokerages run, this conversation offers a clear, behind-the-scenes look at the machinery that helps deliver better lending outcomes.New episodes of the P.O.W.E.R. Podcast drop regularly - subscribe so you don’t miss the next one! Hosted on Acast. See acast.com/privacy for more information.