Episode 12 (Part 1) - From Humble Beginnings to Phenomenal Success - Ft. Ishendra Agarwal (Co-founder, GIVA)

from High IQ: What Is Your IndiaQuotient? · host IndiaQuotient

00:50 - Picking brand as a category and the initial idea behind Giva 06:28 - Unique decisions taken during the pivotal journey 12:08- Evolution of the brand and building Giva 17:50 - Framework for CAC 20:52 - Celebrity campaigns and factors affecting performance marketing

Episode metadata supplied by the publisher feed · Published Mar 31, 2023

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Episode 12 (Part 1) - From Humble Beginnings to Phenomenal Success - Ft. Ishendra Agarwal (Co-founder, GIVA)

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