Episode 12: Strategic Brand Management, With Chris Boyer

On this episode, we’re joined by Chris Boyer, NC State’s assistant vice chancellor for strategic brand management, to discuss how sustaining the university’s brand identity is about much more than the consistent use of a logo. Boyer and the Office of Strategic Brand Management work to capitalize on NC State’s rising brand awareness to help the university accomplish its goals and achieve its potential. The results? Improved rankings, bright students and faculty, strong partnerships and proud alumni. Transcript available here.