Episode 12 - The Celebrity Edge - Leveraging Celebrity power with Gil Eyal

Celebrity endorsements can be great but what's the best way to use influencers and celebrities to scale businesses? And how does an investor evaluate businesses with a mega-presence? @Gileyal - a great friend of @Shimonlazarov and @MrEBITDA explains!A bit about Gil:Gil is one of the World's leading experts on Influencer Marketing. He was the President and Founder of HYPR (sold to Juliusworks in April 2020), the market leader in data-driven influencer marketing automation solutions. Gil has revolutionized the way many of the World’s biggest agencies and brands are running influencer marketing by focusing on the same data, analytics and audience demographic information relevant to traditional digital marketing. He was recently selected at #30 in the list of the most influential people in Influencer Marketing.A pioneer in the influencer space, Gil also served as the COO of early player photo-sharing app Mobli Media, and has worked with influencers ranging from Leonardo DiCaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne and Serena Williams to Nash Grier, Bart Baker and Cameron Dallas.Gil has an MBA from the Kellogg School of Management at Northwestern University, as well as a Bachelor of Laws from Bar-Ilan University in Israel.Follow us on twitter!@MrEBITDA@ShimonLazarovSubscribe to our podcast on Apple Podcasts: https://tinyurl.com/36u8fmbrSubscribe on Spotify: https://tinyurl.com/4zv6syfcOur YouTube channel: https://www.youtube.com/channel/UCrg492YbLDRnx5yXVFj_XFASupport Hardcore Finance: https://www.hardcorefinance.com/donateSupport the show