Episode 12 The Power of Process How Rebecca Hay Built a Multi-Million Dollar Design Firm

In this episode, I sit down with the incredible Rebecca Hay, a Toronto-based interior designer, business coach, and host of the Resilient by Design podcast. We discuss how she transitioned from working with budget clients to running a multi-million-dollar design firm, the challenges of hiring and team-building, and why systems and processes are the key to success in business.What You’ll Learn in This Episode:How Rebecca broke free from the budget client loop and started attracting high-paying clients.The biggest lessons from her "lemon project" and how it transformed her business.Why hiring based on character over credentials is key to building a strong team.How to implement time-blocking and delegation to work fewer hours while making more money.The power of processes in scaling a design business without burnout.Why getting featured in major publications (Architectural Digest, Elle Decor, Better Homes & Gardens) is great for credibility but doesn’t necessarily bring clients.The reality of running a successful podcast and why it’s worth the effort.Bonus: Rebecca is hosting a two-week Bootcamp for interior designers starting February 19th to help designers attract higher-paying clients. If you’re ready to elevate your business, sign up at rebeccahay.com/bootcamp.Keywords:Interior design business, attracting high-end clients, business processes, scaling a design firm, hiring for culture fit, time-blocking, work-life balance, interior designer success, pricing strategies, marketing for designers, client experience, home staging business, productivity for creatives, passive income, delegation in business, mindset shifts, resilient by design.Connect with RebeccaWebsite: rebeccahay.comInstagram: @rebeccahaydesignsSign up For: Designer's Bootcamp Starting February 19, 2025Podcast: Resilient by Design (Episode 199 featuring yours truly as a guest!)Tune in and let’s talk about building a business that works for YOU, not the other way around!