Episode 12: TikTok Trade Winds: Social Media’s Role in Global Commerce

In 2024, global social commerce sales hit an estimated $1.3 trillion — and by 2028, that number is expected to nearly double. What’s fueling this surge? Not traditional supply chains, but short videos, viral trends, and influencer-driven demand. In this episode, host Kate Foronda unpacks how platforms like TikTok, Instagram, and YouTube are becoming the new global storefronts — transforming how products are discovered, sold, and shipped across borders. From a beauty product going viral in Brazil to U.S. brands trending in Indonesia, social media is now a powerful engine in global trade.Tune in to learn:How influencers are reshaping the global supply chain — and creating new trade routes in real timeWhy some call social platforms “time killers,” while others call them “money movers”The growing risks of IP violations, regulatory gaps, and digital trade restrictionsAnd how logistics players, exporters, and even policymakers can ride the wave instead of being caught off guardWith over $150 billion in annual live commerce sales in China alone, this isn’t just a passing trend — it’s the next chapter of international trade. 🎧 Listen now and follow for more trade insights! Available on Spotify, Apple Podcasts, Amazon Music and other major platforms. @Katsiaryna (Kate) Foronda foronda.us Tune in now to discover what’s ahead in the Circus & Circuit of global trade!