Episode 12: Valerie Geller

Valerie Geller, President of Geller Media International, shares the reason she fell in love with radio. She explains how her passion led to her becoming an international broadcast consultant and conference speaker. Learn what Valerie, renowned author of Beyond Powerful Radio, means by "preaching from scars, not your wounds," and the importance of using humor to be accessible, which is a massive key to success in the radio industry. Discover why Valerie believes merely having a great voice is not enough to "make it" in radio, and her thoughts on the importance of the Generator-Reactor dynamic for a broadcast team.