Episode 120: Make Your Content Find the Consumer

What are you currently doing to keep existing viewers watching your content and to attract new vi...

An episode of the The Daily Brief Podcast | Promax podcast, hosted by The Daily Brief Podcast | Promax, titled "Episode 120: Make Your Content Find the Consumer" was published on July 19, 2018 and runs 29 minutes.

July 19, 2018 ·29m · The Daily Brief Podcast | Promax

Summary

What are you currently doing to keep existing viewers watching your content and to attract new viewers to discover your content? Today’s guest argues that it’s not about the consumer finding the content, but more about the content finding the consumer. Today, we’re going back to New York to the PromaxBDA conference 2018 for a session titled “Make Your Content Find the Consumer.” presented by Chris Ambrozic, Head of Personalized Content Discovery at TiVo. Chris asks us all “How do we go beyond the set-top box and crack the code of viewer engagement on all screens? With higher viewership—and more connected devices, apps, services, and UIs than ever—your content must be relevant to your audience. Chris argues and shows proven methods for why: Personalization is key. This is a good one, and there’s a nice Q&A following this episode that is sure to inspire your next creative solution.

Episode Description